G.I. Joe brand was born in 1964 and since then, the famous toy line has been revived and re-invented a number
of times. Here are just a few of the most popular eras in G.I. Joe history.
G.I. Joe: An Enduring Icon
The ongoing story of the G.I. Joe brand name is essayed in this highly entertaining video below. In
fairly short order, it manages to chronicle the franchise from its humble beginnings as a pioneering line of action toys for
boys first introduced way back in the mid 20th century, through more than four amazing decades of global trends and marketing
changes, all the way up to the 2009 blockbuster movie based on the popular Hasbro toy line.
Ode to G.I. Joe
Ode to G.I. Joe was written and directed by Gregory P. Grant in 1990. Arguably one of the
finest stop motion G.I. Joe videos ever produced, this highly entertaining film short features the voices of Greg
and Jeanette Grant, plus a star studded cast drawn from the rank and file of everyone's
favorite movable fighting man.
Despite running a scant 5 minutes, this little flick is not only remarkably
well executed (especially given the fact that it was done long before YouTube and similar online
video channels became such a fixture of modern pop culture), but it manages to showcase a pretty good sampling of Hasbro's
G.I. Joe product line from 1964 to 1978.
Perhaps the best thing about Grant's Ode to G.I. Joe is how the
two selected classic pop tunes ("Sugar, Sugar" and "I'll Take You There") are so well utilized to illustrate what all us big kids image toys must get up to when no one is around.
Given that Toy Story wasn't released until 1995, a full five years after Ode to G.I. Joe, I'd say it's a fair bet that this
wonderful tribute to classic G.I. Joe provided at least some inspiration for the big budget Pixar movie about,
well... what toys get up to when no one is around to see them. Hmmm....